How often have you heard that to be successful in business you ‘must follow your passion’. Countless times right? Lately however I’ve noticed successful business people such as Mark Cubin, Seth Godin and many others, saying that while it may help, it’s not the whole picture (huge sigh of relief).
I personally feel that you don’t have to be passionate about the product you sell or the service you offer but you should at least love some aspect of the business – so you then have a ‘why’. Why are you doing this? Why are you sacrificing so much? Why do you put yourself through it? As for me, I love running a business and helping others. I also love being able to donate to charitable organisations through the money I make from my business. What are your thoughts?